At PlanB., Human Interaction Engineering (HIE) is responsible for the concrete interfaces and interaction models that people use to engage with digital products, services, and AI systems.
We make strategic and technical decisions actionable through clear interactions, consistent UX patterns, and interfaces that make complex—especially agentic—AI understandable, explainable, and safe to use.
In doing so, we ensure that AI systems not only function technically but are also truly understood and effectively utilized by people.
This results in digital solutions that are understood more quickly, accepted more sustainably, and used effectively in daily work.